Content is King but Not the Only Thing

I woke up today wondering how I'll start the day while having a hot black coffee beside my Desktop. I turned on my computer open 2 different browsers and started Googling while at the same time I drop by warrior forum  and read a couple of good threads to keep me updated with my SEO skills. I also go and drop by and check http://www.seomoz.org/ to read on their Whiteboard Friday, a blog post suddenly caught my attention aside from it's written by Rand Fishkin himself who is the CEO and Co-Founder of SEOMoz I immediately decided to read his post. Since it has been almost 2 months since I shared something in my blog I decided to share this one good piece of information from one good source and reliable person.

This post is via http://www.seomoz.org/blog/content-is-not-the-only-way-whiteboard-friday

"Howdy, SEOmoz fans, and welcome to our first ever beardless version of Whiteboard Friday. I know it feels like I'm naked. I'm very embarrassed here. I shaved it off for a Halloween costume and also as part of November where we will be growing some moustaches in the SEOmoz offices. So I hope you don't mind my plain face, but that being said, I do want to address something that we talked about a few weeks back in Whiteboard Friday.
So we did a Whiteboard Friday about the future of link building and how link earning was going to replace link building. I think that was actually a very important concept, something I definitely believe in. But one of the things that I saw, especially heavily in the comments, in the tweets, in the email replies to me was this idea from SEO folks and from folks who practice web marketing of all kinds that this seems almost a little unfair that the only way to do SEO in the modern era is to be a great content marketer, that I have to create great content, put it in front of people who will link to it and share it, and that's my only path for SEO?
No, that's not the only path. It's a very powerful path, a very popular path. I expect to see a ton of it, and it's going to be hard to compete against the folks who are good at it. But it's not the only path.