Let's start with many clients who hire SEO services yet fail to focus on.
When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime.
If you’re looking for some practical strategies that you can use on your site today, then you’ll love this infographic. Click to learn more about On-Page SEO
Now about Off-Page SEO
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
With These 2 in mind you don't need to worry about Google Penguin Algorithm
Links: Quality
There is a lot to be said about links. Google is going to continue its trend of getting more discerning and aggressive with penalties in 2014. Quite frankly, their link analysis keeps getting better and the confidence of the search and spam teams — that they will not unjustly targets innocent websites — keeps growing stronger.
Trust has really started to evolve as a search engine ranking factor, or set of factors. Old signals like domain age are less important, partially because they were never that meaningful to begin with and partially because search engines are able to put more faith in new and better algorithmic signals. Click here to learn more about Off-Page SEO.
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