Confirmed Penguin 4.0 Devalue Links Not Punishing Sites

This new version of Penguin 4.0 devalues spam links rather than penalizing entire sites.

Gary Illyes expanded on this new Penguin fact in a Facebook conversation with Barry Schwartz, which he covered here on Search Engine Land. Illyes stated:

This is a key distinction, and one that I am very happy about.

When Penguin first launched, it was punitive by nature. If your site was affected by Penguin, your entire site was demoted in search — without clear explanation or instruction as to how to recover. The harshness of Penguin, combined with the misinformation surrounding the algorithm, created a negative environment and contentious relationships between business owners and Google.

Penguin 4.0 — and its devalue vs. demotion approach — is a vast upgrade, and it should improve relations between site owners and Google.

Google's Accelerated Mobile Pages (No Copyright Infringement Intention)

Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That's because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.

Today, after discussions with publishers and technology companies around the world, we’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.

The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. To give you a sense of what a faster mobile web might look like, we’ve developed this demo on Google Search:

Google Redefines Mobile-Friendly

What’s at stake? Portent, a market-research firm, ran tests based on the new rules and found that, “40% of the leading sites failed Google’s ‘mobile-friendly’ test and may be down-ranked in search.”

Under the new mobile rules, Google will be giving preferential search rankings to sites optimized for mobile. Or, as Google said, “This test will analyze a URL and report if the page has a mobile-friendly design.” The change will affect mobile searches in all languages, Google says, and have a “significant impact on search results.”

Google defines “mobile friendly” as sites featuring readable text without zooming, content sized to a smartphone screen (no horizontal scrolling required), easy use of links and the absence of applications not customary in mobile like Flash. Sites not meeting this standard will likely fall in search rankings, although strong content will continue to be rewarded.

At this point, the rules relate to searches on smartphones, but it’s likely only a matter of time until tablets are added.

SEO Services for Local Health Care Clinics

SEO for Local Health Care Clinics

The competition between health professionals and practitioners who owns a clinic or a local business is high in the United States. Health Care Clinic owners is fully aware about this and they want to provide the best quality services to their patients. But what about their business needs? The highest possible clients they'll get are those near their area but what if their area is so big or full of competition how can they grow their business if they won't be notice? Yet here comes the internet era where people  can instantly search things with ease and that saves their time to roaming around the city looking for the right clinic.


We all know how busy a Doctor's schedule is, in addition to his profession he is likely to run a clinic too. Which means we won't have the time to work their site not to mention getting found on Google for their target keywords.


If they already own a website my suggestion for them is to acquire our SEO services so we can help them boost their business search visibility.


Our local SEO services guarantee first page rankings on Google and Bing for their business website. Their site will be found in according to their target keywords plus their local area which would give them an advantage with their competitors.


There are many services like ours available online but we assure the results among the others who will take you around the bushes because they know you know little about this and you don't have the time to do it yourself. We will analyze your site and your competitors and provide data and lay a strategic campaign for your business to on the winning side. From day 1 of the contract we will only give you good results and we will deliver because we walk our talk.


As a start up company we will work diligently to achieve our client's goal and that goal will help us improve one step further. Give us a try!


For inquiries contact:
Emal: searchtechph@gmail.com
Skye: Dokemion
Mobile: +639974562408

On-Page Title | Remote SEO Geek

We are not done with Title

Title optimization is often taken for granted by some internet marketers, online business owners, bloggers and even some SEOs. Thinking that it is one of the easiest and to not put any effort on it is a grave mistake that a considerable number of people in this business have been unconsciously practicing for years.

Most of these mistakes are blog post titles. Yes, you read it right. Blog post titles are often taken lightly and I've seen it in most of my previous clients. What's sad about this is that some of them would not allow me to optimize their blog post's titles which is a bit discouraging and I ask myself why would they hire an SEO but set a restriction in optimizing such important factor that can help improve organic traffic and possibly rank naturally on the first page of Google's search result.

If you already spent time writing the article or paid for it make sure that before publish it in your blog to be read by your readers, visitors or crawled and indexed by search engine bots you created the right title for it.

Here are few things you can do to fully optimize your title:

1. Go to https://adwords.google.com/ko/KeywordPlanner/

2. Click --> Type keyword using a Phrase

3. Pick the best one that fits your article

4. Make sure not to spam the keyword in the title

5. Do a Google search and compare other titles in the results

6. Construct 5-10 titles for that article and pick the best one.

The idea is clear in my head but I am not sure if I manage to explain that clear in here. Making it a habit to come up with the best title for your article which target a keyword phrase that has a good average monthly search helps improve not only your organic traffic but also your improve your site's authority on its niche.

Btw, I  hate writing an article so I hope you don't mind how things are written here. Bare with me on this part.

I hope this can somewhat help someone.

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The 3rd Most Important Google Algorithm - RankBrain | Remote SEO Geek

In September 2013 Google decided to announce their new search platform and call it Hummingbird. Within Hummingbird contains search algorithms names familiar to those in the SEO world, such as Panda Algorithm, Penguin Algorithm and Payday Algorithm designed to fight spam, Pigeon Algorithm designed to improve local results, Top Heavy Algorithm designed to demote ad-heavy pages, Mobile Friendly Algorithm designed to reward mobile-friendly pages, Pirate Algorithm designed to fight copyright infringement and Rankbrain Algorithm the latest addition to Google's Hummingbird search platform. 

Q: What's the top 3 most important Google Algorithm?

A: In order:

1. Penguin 
2. Panda
3. Rankbrain

Personally I believe that these are the top 3 most important Google Algorithm that SEOs and Internet Marketers must focus. Yes, Rankbrain is the 3rd most important algorithm that most people must focus.



Create a Valuable and Rank-Worthy Quality Content

1. Google, you read my mind!

So first off, if I search for something like "best granola brands," what I find is this page ranking first. It's from Eat This Supermarkets, granted your mileage may vary. You might get a different search result given your geo or that kind of thing. The page is called "The World's 10 Healthiest Granolas."

Now Google is looking at a bunch of things here, but one of the things they are obviously looking at and still looking at, very much so, is things like keyword matches. And not just raw pure matches, although that's important too, but synonyms, word uses, intent matching. Essentially Google's trying to parse out, all right, when someone searches for "best granola brands," they could mean the "best" meaning the most flavorful, they might mean the ones that are most popular, they might mean the ones that are healthiest, or maybe some combination of all these qualities. 

In this case, they've taken "healthiest." "Healthiest" was, in fact, a bunch of the top 10 results, so I think Google is actually saying, "Hey, maybe in the world of granola, 'best' and 'healthiest' have some synonymity, have some overlap, some confluence. Perhaps a lot of people who are searching for best are searching for healthiest in the world of granola that is." So they've put that there. 

When you're thinking about evaluating your content, we've done this for years and years in the SEO world, but we should be thinking about how do my keywords match up, particularly my title and my headline and the first bits of my content. 

2. Related topics

Number two, topic associations, related term and phrase matches, co-occurrence, keyword co-occurrence. It is the case that if Google sees that a lot of the time, when words like "best granola brands" or "granola brands" or "best granola" appear on the Web, they also see words and phrases like "healthy." They also see words like "nutritious." They see words like "fat and sugars." They see "calories."

If they're seeing these words frequently associated with this other topic, they're going to essentially reward content that uses those terms and phrases intelligently, and they might actually penalize pages that don't have them. Google might for example say, "Gosh, it is very odd to have a page about granola that nowhere on the page mentions nuts, because we frequently see nuts and granolas mentioned together, and so that is a peculiar one to us." Or it could be the case that when they see granola brands, they almost always see a comparison of things like calories and fat and sodium and sugar, and so when they see a page that doesn't have those elements, that's also peculiar to them.

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